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The fence company growth stack

The right system for the stage you’re in.

Start with the numbers. Add estimating. Then run jobs, follow every lead, and install a leadership rhythm that holds as the company grows.

Starts at $299/month Five clear levels Built for fence contractors
Numbers you can act onSee cash, margin, and the next move before the month closes.
Quotes built around marginWalk the yard, price the job, and send while the customer is ready.
Jobs that move without dropped handoffsKeep sales, office, crews, and collections on the same page.
Built from the work

Not five bundles. One operating system that opens up as you grow.

Every level solves a real constraint. Start where the business is stuck today, then move up when the next bottleneck becomes obvious.

Cash Copilot with a cash floor and weekly cash forecasts, supplied September 2026.
Know the numberGroundwork gives the owner a financial operating rhythm. September 2026 capture; figures are not promised results.
Field Estimator fence layout and quote total, supplied September 2026.
Price the jobEstimator turns the site walk into a fast, margin-aware quote. September 2026 capture; quote ID and location fields hidden.
fenceOS Operator dashboard showing job progress, pipeline, and financial summary
Run the workOperator keeps the sold job moving from handoff to final payment.
Five levels. No mystery math.

Buy the next capability. Not a pile of shelfware.

Each plan keeps what came before and adds the next system your company needs. Clear scope. Clear price. A clean path up.

Level 01Financial control

Groundwork

Stop running the company from the bank balance.

$299/ month

$500 one-time implementation

  • Financial Matrix
  • Cash CoPilot
  • Onboarding consultation
  • A repeatable financial operating rhythm

Best for
Owners who need reliable numbers before they add more software.

Level 02Profitable sales

Estimator

Price faster, protect margin, and keep the customer moving.

$599/ month

$1,000 one-time implementation

  • Everything in Groundwork
  • Online Estimator
  • Sales Estimator
  • Pricing and margin guardrails
  • Academy video library and weekly Owner Mastermind

Best for
Companies losing time or margin between the yard walk and the quote.

Level 03Job operations

Operator

Run the whole job cleanly, from sold to paid.

$1,199/ month

$2,000 one-time implementation

  • Everything in Estimator
  • Quotes, contracts, and invoices
  • Scheduling, crews, and job handoffs
  • Payments and job-level reporting
  • Installation training, including iDrive Power System

Best for
Teams ready to replace scattered handoffs with one operating flow.

Level 05Direct guidance

Command

Install the full system with private guidance beside you.

$2,999/ month

Implementation scope confirmed during your walkthrough

  • Everything in Clarity
  • Choose private team training or 1:1 owner coaching with Shawn
  • Quarterly operating plan
  • Leadership implementation support

Best for
Owners who want direct help turning the tools into a company-wide operating rhythm.

Your first payment combines the first month and the one-time implementation fee. Recurring monthly billing starts the following month. Command implementation and coaching scope are confirmed during your walkthrough. Walk through the plans
Compare every level

See exactly where each capability comes in.

The ladder is cumulative. Move up when the next operational problem costs more than the next level.

Swipe to compare all five levels →

Capability
Groundwork$299 / mo
Estimator$599 / mo
Operator$1,199 / mo
Clarity$1,699 / mo
Command$2,999 / mo
One-time implementation
$500
$1,000
$2,000
$2,500
Scoped during walkthrough
Know the business
Financial Matrix
✓
✓
✓
✓
✓
Cash CoPilot
✓
✓
✓
✓
✓
Onboarding consultation
✓
✓
✓
✓
✓
Academy video content library
✓
✓
✓
✓
Weekly Owner Mastermind
✓
✓
✓
✓
Price the work
Online Estimator
✓
✓
✓
✓
Sales Estimator
✓
✓
✓
✓
Pricing and margin guardrails
✓
✓
✓
✓
Run the jobs
Quotes, contracts, and invoices
✓
✓
✓
Scheduling and crew handoffs
✓
✓
✓
Payments and job reporting
✓
✓
✓
Installation training, including iDrive Power System
✓
✓
✓
Connect and lead
Communicator
✓
✓
Mr. Fence Bot and iDrive
✓
✓
Full Academy training, events, and community
✓
✓
Private training or 1:1 coaching
Choose your Command path

Command includes one direct-guidance path: private team training or 1:1 owner coaching with Shawn. We’ll confirm the right path during your walkthrough.

Find your fit

Start with the bottleneck costing you right now.

You do not need the biggest plan. You need the plan that removes the next constraint, then earns the right to add more.

01“I need to trust the numbers.”Build the owner’s financial rhythm first.Groundwork
02“We quote too slowly or miss margin.”Fix pricing before adding operational complexity.Estimator
03“Sold jobs get messy after the handoff.”Put office, crews, documents, and payments in one flow.Operator
04“The whole company needs to connect.”Bring software, communication, training, and community together.Clarity
05“I want direct help installing the system.”Add private training or 1:1 owner coaching.Command
Straight answers

Questions owners ask before they pick.

Can we start small and move up later?

Yes. That is the point of the ladder. Start with the constraint you can name today, then move up when the next level has a clear job to do.

What does “everything included” mean in Clarity?

Clarity combines the full Operator workflow with Communicator, Mr. Fence Bot, iDrive, and the Academy training, event, and community layer shown above.

What is different about Command?

Command adds direct guidance to the full Clarity system. Choose private training for your team or 1:1 owner coaching with Shawn, then confirm the working cadence during your walkthrough.

Are the prices shown monthly?

Yes. The page shows monthly plan pricing plus the one-time implementation fee for Groundwork, Estimator, Operator, and Clarity. Your first payment combines both amounts, then recurring monthly billing begins the following month. Command implementation and guidance are scoped during your walkthrough.

What if we are between two levels?

Choose based on the most expensive recurring problem, not the longest feature list. We can walk through your sales, jobs, communication, and leadership needs and point you to the cleanest starting level.

Your next level should be obvious

Bring us the bottleneck. We’ll map the right starting point.

No generic software tour. We’ll look at how you quote, hand off jobs, communicate, and lead, then tell you which level fits.